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What is an airline marketing strategy?

An airline marketing strategy is an overall business plan that aims to reach prospective consumers. turn them into customers and keep existing ones engaged. When systematically planned, the strategy covers the four Ps of marketing: product, price, place, and promotion.

What does an airline's sales & marketing team do?

The duties of an airline’s sales and marketing team may vary from one organization to the other. However, the final goal is usually the same, this being using all the data they can collect to better understand the market trends and their customers to create successful marketing strategies and increase sales.

How does marketing work in the airline industry?

Marketing is multi-dimensional, especially in the airline industry. At a bare minimum, the same products are sold to customers (leisure and business) and distributors differently. The airline market has three big categories of players. Airline companies themselves.

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